Cookie Policy

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners.

This Cookie Policy explains what cookies are, how we use them on the KidzRGoGo website (www.kidzrgogo.com), operated by Challenging Expectations Ltd, and how you can control them.

We use cookies for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in or filling in forms.

• Authentication: Keep you logged in and manage your session
• Security: Protect against CSRF attacks and fraudulent activity
• Load Balancing: Distribute traffic across our servers
• Cookie Consent: Remember your cookie preferences

Legal Basis: Necessary for contract performance (UK GDPR Art. 6(1)(b))

2.2 Performance & Analytics Cookies

These cookies collect information about how visitors use our website, helping us improve functionality and user experience. These require your consent.

• Google Analytics: Track page views, sessions, bounce rates, and user demographics
• Google Tag Manager: Manage and deploy marketing tags
• Page Performance: Measure page load times and technical performance
• User Behavior: Understand how users navigate the site

Legal Basis: Consent (UK GDPR Art. 6(1)(a))

2.3 Functional Cookies

These cookies enable enhanced functionality and personalisation. These require your consent.

• Preferences: Remember your settings (e.g., location, language)
• Favourites: Store your saved activities and bookmarks
• Search History: Remember your recent searches

Legal Basis: Consent (UK GDPR Art. 6(1)(a))

2.4 Targeting & Advertising Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness. These require your consent.

• Google Ads: Display targeted ads based on your interests
• Facebook Pixel: Track conversions and build custom audiences
• X (Twitter) Pixel: Measure ad performance on X platform
• YouTube: Track video views and engagement
• Retargeting: Show relevant ads on other websites you visit

Legal Basis: Consent (UK GDPR Art. 6(1)(a))

Below is a detailed list of cookies that may be set when you use our website:

Note: Third-party cookies may change. Please refer to the respective provider's privacy policy for the most current information.

We use the following third-party services that may set cookies on your device:

4.1 Google Services

• Google Analytics: Track page views, sessions, bounce rates, and user demographics, Measure page load times and technical performance, Understand how users navigate the site
• Google Tag Manager: Manage and deploy marketing tags, Track user interactions and events
• Google Ads: Display targeted ads based on your interests, Track ad conversions and campaign performance, Retarget users across Google properties
• YouTube: Embedded video content and engagement tracking, Track video views and user interaction

Privacy Policy: https://policies.google.com/privacy

4.2 Meta (Facebook/Instagram)

• Facebook Pixel: Track conversions from Facebook ads, Build custom audiences for targeting, Optimize ad delivery and performance
• Facebook Social Plugins: Enable sharing and social features, Display social content from Facebook

Privacy Policy: https://www.facebook.com/privacy/policy

4.3 X (formerly Twitter)

• X Pixel: Measure ad campaign performance on X platform, Build custom audiences for X ads

Privacy Policy: https://twitter.com/en/privacy

4.4 Payment Processors

• Stripe: Secure payment processing, PCI-compliant card data handling, Fraud prevention and detection

Privacy Policy: https://stripe.com/privacy

These third-party services have their own privacy policies and cookie policies. We recommend reviewing them to understand how they use cookies and protect your data.

You have several options to control and manage cookies:

5.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You can:

• Accept all cookies
• Reject optional cookies (analytics and advertising)
• Customize your preferences by cookie category

You can change your cookie preferences at any time by clicking the cookie settings link in the footer or contacting us.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies only
• Delete cookies after each browsing session
• View and delete existing cookies

Browser-specific instructions:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

5.3 Opt-Out Tools

You can opt out of certain third-party cookies using these tools:

• Google Ads Settings: https://adssettings.google.com
• Facebook Ad Preferences: https://www.facebook.com/adpreferences
• Your Online Choices (EU): https://www.youronlinechoices.com

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. We respect DNT signals where technically feasible, though industry standards for responding to DNT signals are still evolving.

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our cookie practices. Any changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If you have any questions about our use of cookies, please contact us: